Restaurant entrepreneur, driving the launch of international and local brands such as Krispy Kreme and Saona, and previously KFC (2017–25). Proven track record as an international executive, with over 6 years in General Management (KFC Iberia) and 15 years of prior experience in consumer goods marketing (P&G) and QSR (Yum Brands Mexico and the UK). Specialized in building organizational capabilities, defining and executing strategic plans to launch company-owned operations, while leading, recruiting, and reshaping franchise expansion strategies.
A talent developer, relationship builder, and action-oriented leader.
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